Dr. Marcial Losada has done some fascinating research studying—in stunning detail—the ways in which business teams interact. He has video taped and analyzed thousands of hours of meetings. He looks for positive versus negative language, inquiry versus advocacy, and whether comments are about one’s self versus comments about others. This quantitative and qualitative analysis provides a measurement of the positive to negative ratios within business teams. He then compares these ratios to objective business outcomes, including profitability, customer satisfaction ratings, and internal performance evaluations.

So what? Well, we know with some certainty that teams that have positive to negative ratios in excess of 3 to 1, outperform teams that are less positive. And that as ratios go higher, performance races away to much, much higher levels.

Check out Dr. Losada’s study. Beware is it is dense reading.


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